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|The allure of China's 1.3 billion residents has proved the decisive factor for many businesses thinking of entering the market here - and sports properties are no different.
The NBA is blessed in that it only competes with the CBA for the attention of Chinese basketball fans puma basket heart italia , while soccer leagues from around the world must try to present themselves as the pick of the bunch to attract discerning Chinese fans.
The task is made easier when China has a stake in the game: Yao Ming in the NBA, for example, or Ding Junhui winning snooker tournaments worldwide have both been important in raising TV viewing figures back home. Germany's Bundesliga has long been popular with Chinese soccer fans, but will get a further bump if Wolfsburg's new Chinese signing puma basket heart bianche , Zhang Xizhe, can establish a regular place in the team.
And then we come to tennis.
While it was Li Ting and Sun Tiantian who first put Chinese tennis on the map with women's doubles gold at the 2004 Olympic Games, it was, of course puma basket heart nere , Li Na who took the sport to a new level with her success in singles, winning the 2011 French Open and the 2014 Australian Open.
The WTA capitalized on that by launching a raft of new tournaments in China, including the Wuhan Open, which debuted this year in Li's hometown. The Australian Open has marketed itself as the only Grand Slam in the entire Asia-Pacific region puma rihanna verdi e rosse , at least in part so that Chinese fans consider it their "home" major event.
But the French Open's move last week to release a poster designed by a Chinese artist smacks of desperation. To the uneducated eye, at least, the image has no obvious Chinese elements - the fact that artist Du Zhenjun moved to France 23 years ago may have something to do with that - but the head of the French Tennis Federation was keen to emphasize that the work of art resulted from a "collision of two cultures."
If not a collision, the attempt to keep Chinese fans engaged with Roland Garros now that their main star has retired was certainly jarring. A much better alternative would have been to allocate one wild-card entry slot for the winner of a Chinese puma rihanna rosa , or Asian, playoff tournament.
But although this campaign missed the mark, it's another example of how important China is to the global sports industry - and that is surely good news for Chinese sport in the long run.
MADRID, Jan. 3 (Xinhua) -- Atletico Madrid striker Antoine Griezmann sent a message on Saturday afternoon to returning hero Fernando Torres that his place in the side is far from guaranteed.
The Frenchman puma rihanna velvet creeper , who had ended 2014 with a hat-trick away to Athletic Club Bilbao, kicked off the New Year with two more goals as Atletico defeated Levante 3-1 in the Vicente Calderon Stadium with Torres, who will be presented to the fans on Sunday morning, watching from the Directors' box.
Griezmann's first goal came after 18 minutes as he moved between the Levante central defenders to head home a deflected cross from Atletico left back Guillermo Siqueira.
Atletico controlled the first half with few problems and constantly looked to open their rivals up down the flanks with Siqueira and Juanfran always looking to push forward from defense puma rihanna bianche , although with Juanfran slightly wayward with his crosses, the second goal failed to arrive before halftime.
Juanfran must have adjusted his sights during the break because it was his ball from the right which set up Atletico's second. Although Levante goalkeeper, Marino made a flying save to deny Mario Mandzukic's header he was unable to stop Griezmann nodding the rebound home to score his second goal of the game.
Atletico looked to be cruising to an easy win, but the entry of Nabil El Zhar as a Levante substitute changed the game. The Moroccan had only just entered the pitch when he was on hand to deflect the ball home from close range following a corner to bring Levante back into contention just after the hour.
The visitors visibly grew in confidence and began to push Atletico back into their own half puma rihanna nere e oro , but the home side's effectiveness from set pieces again saved the day with just under 10 minutes remaining as Diego Godin scored the third goal with a header from a Tiago cross following a corner.
Atletico now face a difficult week which sees them face Real Madrid in the Kings Cup on Wednesday before playing away to FC Barcelona in the Camp Nou Stadium next weekend.
Manchester City’s Yaya Toure (center) scores the opening goal during their English Premier League match against Southampton at St Mary’s Stadium yesterday. — Reuters
Atletico Madrid climbed above Barcelona into second in La Liga thanks to a 2-0 win at home to Deportivo La Coruna yesterday in a match overshadowed by the death of a Deportivo fan in violent clashes near the stadium.
A 43-year-old supporter of the Galician club, who was not identified by name, had to be fished out of the freezing Manzanares river near Atletico’s Calderon stadium after dozens of rival fans battled in the streets a few hours before kickoff.
He suffered cardiac arrest, hypothermia and head injuries and hospital sources later said he had died shortly after 2pm local time after failing to respond to efforts to revive him.
Eleven other people were treated for injuries puma rihanna nere punta oro , including one female police officer with a fractured hand. Twenty-four people were taken into custody, all members of radical fan groups. A total of 100 troublemakers had been identified, police said.
On the pitch, midfielder Saul Niguez had put Atletico ahead two minutes before halftime and playmaker Arda Turan made it 2-0 10 minutes into the second half to lift Diego Simeone’s side to 29 points from 13 matches puma rihanna saldi , four behind leader Real Madrid.
Uruguay international defender Diego Godin told Spanish TV the troublemakers “do not represent football or any team.”
On Saturday, Real Madrid set a club record of 16 straight victories in all c.