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|How many cathedral have you seen on your holidays? Which is the most awesome and magnificent one that you have seen? Can you name it? I believe that you will like some of those that you have seen before based on your own experienced Miguel Layun World Cup Jersey , books or documentary film. Sir Joseph Banks, the great botanist and explorer wrote "Compared to this, what are all the cathedrals and the palaces built by men!".
This so-called "cathedral" is the Fingal's cave of Scotland. The cave is located at the southern end of the Island of Staffa, Scotland. The Island of Staffa is located in the Inner Hebrides. The whole island is basaltic and it has the same feature as that of the Giant's Causeway in Ireland. The roof of the cave is made of a crust of volcanic slag. On one side of the cave, visitors can access to a shadowy interior whereby they can see yellow stalactites glisten against the fluted walls.
Fingal's cave is called Uamh Binn in Gaelic, which also means Melodious Cave. This name was attributed to its tuneful acoustic. It was told that in 1829 Jose de Jesus Corona World Cup Jersey , Felix Mendelssohn, the great German composer, came to the island of Staffa by rowing a boat. As he approached the cave, the sound produced by the smashing waves against the cave gave him inspiration to pen down a melody. It was told that this brief melody became the tune of his overture, The Hebrides, also know as the Fingal's cave. Perhaps you can try what Felix Mendelssohn did if you need to write an overture!
Sir Robert Peel Jorge Torres Nilo World Cup Jersey , the Victorian statesman was told that he became a poet on approaching the cave. He wrote "had seen the temple not made with hands, had felt the majestic swell of ocean, the pulsation of the great Atlantic, beating in its inmost sanctuary."
Finally, Scots novelist Sir Walter Scott described Fingal's Cave as "one of the most extraordinary places I ever beheld. It exceeded, in my mind Jesus Molina World Cup Jersey , every description I had heard of it, composed entirely of basaltic pillars as high as the roof of a cathedral, and running deep into the rock, eternally swept by a deep and swelling sea, and paved, as it were Jesus Manuel Corona World Cup Jersey , with ruddy marble, baffles all description."
With so many praises from these great men, this awesome and magnificent cave is definite worth a visit when you are in Scotland.
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LI MINCHINA DAILY Capitalizing on the sweeping new zeitgeist The Chinese dream is different from the American and British dreams.CHINA DAILY Brands that match the Chinese dream add other characteristics. CHINA DAILY
If your brand is not creative, not even slightly rebellious, then it may not live up to the Chinese Dream Jesus Duenas World Cup Jersey , according to a major new survey.
These are the qualities — along with being assertive, trustworthy, wise and friendly — that most match Chinese President Xi Jinping's vision for the country's next decade.
The foreign brands that already fit into these categories include coffee chains Starbucks Corp and Costa Coffee as well as ice-cream maker Haagen Dazs and restaurant franchise Pizza Hut.
Samsung Group, whose Galaxy hand-held mobile devices are a hit among Chinese consumers, also makes the grade, along with French cosmetics brand The L'Oreal Group Javier Hernandez World Cup Jersey , US sportswear giant Nike Inc and the caffeine-fueled energy drink Red Bull,
The Chinese brands that most live up to the dream qualities include electrical goods maker Haier Group, computer and investment company Lenovo Group Ltd, e-commerce giant Alibaba Group and global telecommunications heavyweight Huawei Technologies Co Ltd.
The findings come from a survey — The Power and Potential of The Chinese Dream.
It was conducted by advertising and public relations giant WPP Plc, which looks at how both foreign and Chinese companies can align their brands to the new zeitgeist sweeping China.
Some 2,400 consumers were surveyed for the report Javier Aquino World Cup Jersey , around 800 in China and the same number each in the US and the UK, so that international comparisons could be made.
The report suggests there are risks for brand owners who ignore the Chinese Dream since in at least three vital product categories — fashion, electronics and groceries — what it calls "phases of dreaming" (being inspired, having fun and learning something) are now ranked as more important for Chinese consumers than among those in either the United States or the United Kingdom.
These three "dreaming" phases are given a score of 204 out of 300 in China, compared with just 128 in the US and 122 in the UK.
Doreen Wang, deputy managing director of Millward Brown China Hirving Lozano World Cup Jersey , the global research consultancy arm of WPP, who worked on the report, says it is important for foreign companies operating in China to recognize the power of the Chinese Dream message.
"What we observed in our report is that international companies need to leverage the Chinese Dream and integrate it into their marketing strategies since it is one of the most important government messages that has been delivered recently.
"It will have a huge impact over the next decade and any business operating in China needs to be part of it."
According to the WPP report, companies operating in China have to be aware of meeting not just personal dreams of individuals but also aligning their brands with the national dream of becoming a wealthier and more powerful nation.
For 69 percent of the Chinese surveyed, their personal dream is interdependent with the national dream, whereas only 55 percent of American consumers say they are linked to the national dream.
Ben Cavender Hector Moreno World Cup Jersey , an analyst at China Market Research Group in Shanghai, says a lot of brand strategists are actually trying to grasp the Chinese Dream concept.
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